Yeah, that Quora. I know. It’s been a while.
Quora was a social media hype darling earlier this year because it was basically a cleaner version of Yahoo Answers that Robert Scoble wouldn’t stop answering questions on. Everyone thought it was the next big thing, and every other “social media expert” was on there trying to make the other “experts” look stupider then they were.
That’s what I call thought leadership.
Quora is now a barren wasteland. The content that appears at the top of my feed is from December and January, almost a full year ago. The topics are no longer relative or timely, and I doubt anyone is still pointing to answers from AOL’s Steve Case as a reason to go hangout on Quora.
We can only relive the 1990s and 56k modems for so long.
I feel bad for Quora. It’s likely going to die a slow and painful death, failing to monetize and keep users interested. The fact is we don’t need a social network to ask random questions and pray that we get “expert” answers. Google does a pretty good job of finding the information you need, or we can use our existing social networks to ask the same questions of the same people.
Yes, you can use your social networks to ask questions. Isn’t that charming and novel?
So, goodbye, Quora. It was good while the hype lasted, but we’ve all got better things to do. My aunt just posted some cute photos of her new puppies on Facebook. That’s way more interesting than self-promoting “experts” trying to trump one another on a social network no one cares about.
Are you still using Quora? Is anyone? And what are you wearing to the funeral? I don’t want to be caught wearing the same thing as anyone else.