I get targeted Facebook ads that target me because I am gay. These ads have no sensitivity though and are extremely offensive.
I donâ€™t want what someone else thinks is relevant to me. Other people do not know what is relevant to me based on my interests I list on Facebook. I am an eclectic, whimsical, and crazy human being who makes decisions based on more than interests listed in an online profile. That craziness is what makes me human.
When other people Â imagine and reason and try and figure it out, but they never get it right, no matter how hard they try. This is how people think that because I am gay I have HIV and they should advertise to me that way. Thanks, marketers.
And any smart marketer knows that we cannot just display ads that are relevant to that person based on one profile. What if that person never updates her interests in 10 years? Are those ads still relevant to her? What if I have kids? If Iâ€™m only getting ads that target me, how will I ever know what to buy those useless brats on Christmas? Do I actually have to listen to them to figure out what they want? Do I need to look through their interests and their targeted advertising?
As much as marketers want me to believe that targeted ads are good for consumers, I donâ€™t buy it. Maybe when I stop getting ads that suggest I have HIV Iâ€™ll believe it, but until then, F&*k you! to marketers who have no idea how to target.