Archive | March, 2010


Social Media @ Work: The Personal Brand

Employers don’t know what to do with social media at work.  You want your employee’s to leverage their networks, but you don’t want them to waste your money by playing Farmville all day.  You have to treat your employees like adults, and that might be too much for most employers.

Worst of all, most people don’t understand how social media interacts with work.  Yeah, it as fun to tweet how hot that boy at the club is Saturday at 1 am, but try explaining that to a client who sees it Sunday morning.  Or maybe they’ll notice all those strange, “artistic” photos you keep posting to Flickr of decapitated Barbie dolls.  Probably though, your current or future employer will find ancient photos of you from college that are completely inaccurate to who you are today.

You can’t control everything about yourself on the internet, and you can’t control how anyone uses the internet.  All you can do is suggest certain ways to use the tools online and suggest a better picture of who you are.  If you don’t think these suggestions are powerful, think again.

People notice what is front of them.  That’s why it’s important to be on the first page of Google.  People don’t pay attention after that first page.  If you work hard on creating a singular vision of yourself, you’ll find most people will only pay attention to that aspect. Because the internet is forever, you’ll have to address the dark crappy corners head on when necessary, but those instances will slowly become fewer and far more in between.

This singular vision is your personal brand.  It is your hyper-stylized, ultra-polished version of yourself people want to be near and be friends with.  It’s you bumped up a notch, the way you wish you could be.  It’s the way you want people to notice you, not the photos of you from high school you can’t escape.  If I can become the Anti-Social Media guy in three months, you can become whatever you want to in the same time.

Who will you be in three months?  What will your brand be?


The Anti-Social Media Facebook Page

The Anti-Social Media Facebook Page:

I finally jumped on the bandwagon and made a Facebook fan page.  First person to like a post gets slapped.


Everything you know about Authenticity is Wrong.

One of those social media buzzwords I hate it authenticity.  Your tweets need to be authentic.  Your Facebook page needs to be authentic.  Your authenticity needs to be authentic or your audience won’t believe you.

I have strong beliefs of what certain people should do with their online identities, how they craft them, and then continue to use them.  I’ve written previously about why I hate your politics, your awkward foursquare check-ins, or a number of other internet faux pas.  All of these things add to what makes up what everyone thinks of you online, and often, people

As much as I can hate some of these things, I realize they are what add up to what makes a person unique.  If you don’t do them too often, and they are balanced into your regular flow, I see the snippets of a person.  Without the mistakes and madness, you become a robot, the unfeeling automaton of a company pushing its marketing agenda.

Odder still, what is authentic to you may not be authentic to me.  I can think the ABC’s company’s Facebook is stiff and dull, and impersonal, while you can think it’s the greatest thing.  I can think your tweets are awesome, but my friend might hate them.

How you use social media is the right way to use it.  It’s not all about tweeting one way, or using Yelp to rate every time you eat out. You are authentic, regardless of what other people think of what you post online.  They can judge what they see, but in the end its all one opinion versus another.

Create what is unique to you.  Create what you want to see.  Every piece of social media is a tool.  What you do with the tools is up to you.


Sex Diseases Soaring Due to Facebook Romps

Sex Diseases Soaring Due to Facebook Romps:

If sitting and staring at Facebook all day wasn’t enough of a threat to your health, now you can apparently get sex diseases from it.

Social media is already a disease in some ways.  It touches everyone.  It won’t stop spreading.  And now it leaves unsightly warts that you have to explain for the rest of your life.

I thought checking into strip clubs on Foursquare was dangerous.  Today is the last time I log into Facebook without wearing a condom.


Keep your Awkward Foursquare Check-ins at Home

I have a lot of friends on Foursquare.  It could be the people I hang out with, but we’re all there, sharing where we’re going and who we’re with and what we are doing.

Sometimes, it gets out of hand though.

Recently, my friends have been more outlandish with where they are checking in.  I’m not naming any names, but I’ve started seeing people checking into tattoo parlors, strip clubs, and places for personal grooming.  While I am glad to know I am not the only one with a hairy seedy underbelly to my life, I don’t see the point of sharing this stuff with the entire world.  I don’t need to know when you are adding a tramp stamp, paying to see some young ladies tramp stamp, or removing the hair off your tramp stamp.  If you’re a social media professional, you should know better, and I’m sure your clients don’t need to know that either.

What purpose does checking into places like these add besides making me feel better about my life?  The line between sharing over-sharing has always existed online; we now can find out where your kinky fancy strikes.

Given these incidents, here is my rule for FourSquare:  If I can tell Mom I went there without feeling embarrassed, I will check in there.

Let’s all try and follow that rule.  Don’t disappoint my Mom, and stop creeping me out.


Social Media is Hard

There was a time when social media was fun.  You’d get on Facebook, and reconnect with old friends, catch up with the new ones, and laugh and learn.  Or maybe you’d jump on Twitter to see what your friends were up to, and what was going on in the neighborhood.  It was easy!  It’s fun!

Then, it starts taking over.  You have to check it several times a day because there’s drama between your two friends.  You have to tweet about something that just happened, only it’s really only funny to you.  You need to keep your LinkedIn profile current and relevant.  Your phone needs to be smart so you can see all the goings on, all the time, and you spend more time tweeting and commenting and liking.

The good news?  None of this is true.

Unless it’s your job (and if you’re here, it might be), you don’t need to spend every waking moment finding something interesting to tweet.  If you miss a few Facebook posts, they will still be there for you to see when you get near a computer.  As long as your cell phone make calls and texts, it can connect with most of these services in ways you can update it if absolutely necessary.

Still, it takes time to go through these services.  Surveys say people spend 55 minutes on Facebook A DAY.  That’s nearly an hour of your life, on one website, each day.  If you did that, by the end of the month you’re spending a whole day of your life each month on Facebook.  Now add time for Youtube, Google Buzz, Twitter, and whatever other network strikes your fancy.

You hold the power to make it easy or hard.  You control whether you are sacrificing face time with real people, or are hardwired into your iPhone.  Don’t make social media your entire life.  Make social media work to be a part of your life.


Dramatic Political Headline!

So, I’m following my Facebook and Twitter streams right now as a lot of people are talking about Health Care Reform.  It’s even more insane than watching C-SPAN during the debate.

You want to share your opinion. I get that. I also get you want to influence people to your political side.  That’s what politics are about.  You want to win friends and influence people so you can run things your way.

What I don’t get is your overdramatic language.  It’s easy to pack a lot of implied sentiment in 140 characters or one status update.  It turns off me, and I bet it turns off a lot of your other followers.

Everyone gets to share their opinion online, but all the screaming and madness in your text just puts you in my cone of ignorance, the place where I don’t real what you say.  If you are any kind of professional, this is very bad.  If I’m ignoring you, I’m likely to unfollow you, and thus disregard whatever professional opinions you have or whatever you might be trying to market or sell to me.

That’s not to say you can’t have emotions and strong opinions. Nobody wants to see robots taking over their social networks or bland, emotionless interactions.  Rather, I don’t want to see you spew out things like “Today is the day America died.” or “That’ll show the Tea Party Klan!”  You cross the line from opinion into ideology.

We go onto social networks to make connections, share ideas, and learn from one another.  There’s enough rhetoric in every media source.  If you start sharing it, I’m going to start ignoring you.


Twatter (AGAIN)

Twatter (AGAIN):

This is another service called Twatter. Unfortunately, this is not a real service.  It’s just a fake log in that makes fun of Twitter.

If you get tempted to go onto Twitter, consider going to this page instead of logging into Twitter.  It will frustrate you and force you to go be productive.