Crush It! An Anti-Social Media Review
So, I finally finished reading CRUSH IT by Gary Vaynerchuck. Color me unimpressed overall. I thought it had some great advice for social media newbies. I’d definately pass it on to anyone thinking about starting up in social media and build a personal brand, but for the social media professionals and the rest of the world, I don’t think you’re going to cash in on your passion.
Gary says that it’s a marathon, not a sprint, and I totally agree, but I think there is more money to be made actually doing things rather than just talking about them online. Prove to me you’re good through action, rather than online comments. If you can do both, even better.
Also, Gary suggests cutting down on sleep to be the best you can at social media. His argument is that you can use the late night hours to connect, comment and make content. That might work for some people, but I need rest. I’m most competent, active, and witty after a good night’s sleep, and I make my best posts (with the least typos) after seven hours of sleep.
Have you read Crush It? I want to know what you think about it. Do you plan to make boat loads of money through your personal brand?
