You Don’t Have the Power of Social Media

Unless you are He-Man, you don’t have the power.

You cannot harness the power of Facebook. There is no power of Twitter. LinkedIn has no power, and neither does YouTube.

The people who use social networks have power, but the networks themselves don’t. Don’t use the term “The Power of Social Media.” When you talk about “The Power of Social Media” you sound like a cartoon super-villain.

Power of Social Media - The Anti-Social Media

You can’t harness the power of Twitter to crush your enemies and rule the world, and you’re not going to use “The Power of Facebook” to leap to success. Stop thinking about social networks as a twisted source of energy, and start thinking of ways you can be compelling to the users of those networks.

And if you try to sound be a social media super-villain, you will fail. I’ve already got you beaten, sucker.


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9 Responses to “You Don’t Have the Power of Social Media”

  1. ZuDfunck April 6, 2011 at 7:58 am #

    Amen Brother!

    • Jay April 6, 2011 at 10:19 am #

      I’m just trying to bring the power to the people.

  2. MKR April 6, 2011 at 8:11 am #

    You mean I didn’t get twitter superpowers when that radioactive bird bit me? :(

    • Jay April 6, 2011 at 10:19 am #

      Nope. Just cancer.

  3. Jerome Pineau April 6, 2011 at 3:11 pm #

    Humm…Did Obama read this post? :)

    • Jay April 6, 2011 at 4:46 pm #

      Yes, he can.

    • Jay April 6, 2011 at 4:46 pm #

      Besides, he’s “in” on LinkedIn.

  4. Jon-Erik Lido April 7, 2011 at 9:11 pm #

    Great. Now I have the He-Man theme song stuck in my head.

    • Jay April 8, 2011 at 9:47 am #

      I do what I can.

      At least it isn’t the She-Ra theme.

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