What’s the point of Foursquare Badges?

There is no value in Foursquare badges.  Badges provide no immediate or long term value to users, they don’t tell anything about your skills, and aren’t even actual things.  Sure they look cute, and they are fun to earn in the moment, but what do they do for you besides show off you use a location service?

Location services need to figure out something beyond badges if they want users to keep using them.  We see some value with deals for check-ins and mayorships, but there’s not nearly enough of that.  We need more of those real things rather than worthless images we unlock.

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