Online, we’re all narcissitic, self-serving attention whores who really just want people to pay attention to us. The trouble is most of us just aren’t that interesting, or we do a poor job of making ourselves that interesting.

So, what can you do to retain people’s interest when you aren’t that interesting?

Share other people’s cool stuff.

Curate. Collect. Share. People love other people who find all the cool stuff for them so they don’t have to do it themselves. Get to work sharing a cool article that wasn’t already tweeted 1,000 times.

If you’re great at creating something to share, go ahead and share it. But not all of us are good at blogging or taking photos or videos, so share someone else’s stuff and give them credit for it.

The worst that will happen is that no one will pay attention, and it’s not like they were paying much attention anyways.