You’re sick of Facebook, and Twitter is filled with meaningless crap you don’t give a damn about. But what can you, the individual, do against networks with user bases that are in the hundreds of millions?
Take a chance on a new social network.
The only way you’ll ever replace a social network you hate is to use other networks. I’ve recently started using Instagram, Path and DailyBooth.  While I’m not a big fan of Path or DailyBooth, I absolutely love Instagram. It gives me another simple way of sharing more photos of my cat, which is the primary reason I’m online.
Use a new network with not many people you know. Try a network you used once and never used again.  Tell people you’re leaving a network for another one. Things only get replaced online if people go somewhere else.
Give a new social network a chance. Who knows. You may actually like it.
Funny - You addressed a comment I JUST left in another post. The problem with new social networks: Your friends don’t use them… yet.
Your friends will use them if you say, “Hey, check out this awesome website!” At least, that’s how I get people to read this blog.
The same can be said for online forum communities, especially in travel. The “Up in the Air” wannabes of FlyerTalk drive me insane, flaunting their “Do you know who I am?” and “I’ve been on this community for 8 years so everything I say is right and anything else posted is invalid” but, for example, the new JetBlue community has been a breath of fresh air (unintentional pun hurts so bad).
Great call, Jay. Looking forward to the final 3 rules!