Corporate social media policies suck. Corporate suits don’t understand how to communicate with average human beings and average humans don’t know how to keep their mouths shut on social media sites. This leads to a bunch of very awkward social media policies.
For example: One company’s social media policy is to have all the employees put on their Twitter bio that their opinions are their own and don’t represent their employer.
Before I read their bio, I have no idea who was employing that person. To me, whatever opinions they gave came from them and them alone. It destroys their personal account because it ties it into their work.
Outside of LinkedIn, social media is supposed to be fun. People aren’t marketers who get on Twitter or Facebook to sell products. We go to connect with other people and have a good time be stalking celebrities. We don’t need or want to know everyone’s single life detail, who they work for, in what capacity, and their professional opinion on everything.
Social media policies shouldn’t interfere with people’s personal lives. Let them be normal humans, and don’t brand them as corporate drones just to protect your business.
Anti-Social Media