The Social Media Uniform

Today’s guest post comes from Allison Najman (@mbagrrl)  You can visit her site to stalk her learn more about her. When she’s not being snarky for this blog, Allison is defying online marketer and social media guru stereotypes.

What Not to Wear

Every girl’s nightmare is showing up to the ball in the exact same dress as someone else, and even worse if their frenemy looks better in it. Guys don’t seem to have this fear as exampled by the typical social media uniform I see at every Tweetup, Camp or general social media gathering I attend. This uniform transforms creative, interesting people into lemmings.

Stylish Glasses

Plastic rimmed glasses. Anyone that stares at a computer for 8+ hours a day probably wears glasses; so this population is especially prone for needing vision correction. Plastic rimmed glasses are the correction tool of choice. They are very versatile and come in a variety of shapes that almost anyone can pull them off ranging from Henry Rollins, Elvis Costello, Rivers Como and David Cross.

Blue Button Down Shirt

Blue button down shirt. There is some variation that it can be solid, striped or plaid, but blue is the color of choice. Blue is supposed to be soothing, but all this blue puts me to sleep.

“Formal” jeans with black shoes. Dark washed expensive boot-cut jeans are the new khakis. With the trend of upscale denim, came the New World Order that it’s socially acceptable to wear jeans to any occasion as long as they were more than $75. To dress up jeans, they are paired with black leather shoes.

Laptop Bag

Slung over laptop bag (with MacBook inside). No social media power user worth their salt would be seen without their laptop. Despite being armed with an iPhone, you never know when a social media emergency will come up that requires flash.


iPhone. The ultimate social media accessory. Too bad it’s accessorized with AT&T.

Individually none of these choices are bad, but put together they make social media men look like an army of one. Express yourself a little less via Twitter and a little more through your clothes.

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