You’re too lazy to make a personal brand

It’s hard to make a personal brand.  Take it from me.  I’ve been using the internet for over a decade, and I’m still number two on Google, and I’ve tried my damnedest to be number one.

With things such as search engine optimization and shameless whoring self-promotion, you can bump yourself up in Google’s rankings.  But that’s only going to do so much.  You can tweak the system, claim your identity as much as you want, but there’s still something missing from all that to make yourself number one.

To make a good personal brand, you have to consistently turn out amazing work.  Not mediocre, not good, but AMAZING.

And that is hard as hell.

You have to do it every day.  You have to be likeable.  Even worse, you want this to happen online, so you better work your ass off on the internet.  You’ve got to be smart, timely, and worst of all, social.

This isn’t fun and games.  It’s hard work.  You’ve already got a great life.  Why do you need to work your ass off for a slice of online glory?

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