I know that idea seems novel and pure, so some of you many not believe it. But its true. I swear there was a time when Facebook didn’t just shove half-thought out features onto the site in an attempt to connect you to more meaningless crap on the internet.
The subscribe button makes no sense when connecting me with the people in my life. Now, when I go to a friend’s profile, it shows me that I’m friends with someone, and that I’m subscribed to them.
Since when did friendship equate to subscription? Are my friends Newsweek, Time, and Entertainment Weekly?
Now, if I click on the subscribe button, I get a shit ton of options that make sense logically, but not realisitcally. “Only important updates?” Who decides what’s important? Facebook? Does it decide based on comments? Because then every “important” updates will be “Why does Facebook keep changing?” will be the most important updates.
I get it that I don’t want to read all of my Aunt’s weird updates about how much she love’s her cat, but I’m a human being. I got skills. I can filter that stuff out and skim through it.
And while we’re at it, let’s not forget that Facebook is now suggesting people to subscribe to. Look, I really don’t have a shit about the latest lame update from Facebook’s COO, your consumer marketing manager who’s kind of hot, or Tom from MySpace. I have no relationship with these people. I barely give half a shit about all the half-assed updates I get from my so called “friends” that I’ve subscribed to. Why should I care when your leadership team posts about how much they love coffee and bacon?
The only reason I need more crap in my news feed is so you can display more ads in attempt to make more money off of the data I’ve given you. And I’m not falling for that. The subscribe button is a whack attempt to keep people on the Facebook even longer. It gives people a false sense of connection to people they don’t know, and confuses how we interact with the people we do know.
Let’s call it like it is: Facebook’s subscribe button is the latest piece of crap in Facebook’s war to take over the entire internet. It’s poorly implemented, poorly communicated, and holds little value for the average user.
But Facebook, focus on connecting people with their real friends. There’s more reward in making people feel good and together than giving them a false sense of connection to some vague internet personality.