Well, there goes all 5 readers I had left.
The crisis is finally over.
— Twitter (@twitter) February 8, 2013
We live in a world of constant updates. To survive, we have to filter to what is most useful or entertaining to us.
People don’t read long blog posts. Instead they skim. If someone can’t read a long blog post, they give up and move on to the next thing.
I do it all the time. I bet you do too.
Don’t try and sound smart with long paragraphs and sentences. It’s better to be understood then to seem like a smarty pants. Here’s a quick guide to boost readability on your blog posts:
Subheadings grab attention like a strangler grabs necks. They allow the reader to skim through material quickly. They draw the reader’s eyes quickly to the information they’re looking for.
Organize your main points around subheads. You’ll write faster, and it will be easier for your readers.
I love bullets. Bullets help break down your points quickly without the awkwardness of a paragraph.
- Bullets are quick
- Bullets are easy
- Eyeballs are drawn to bullets
Use bullets when making a list or supporting a main point. You’ll be amazed how much more understood you are with bullets compared to a paragraph with the same information.
There are times you just can’t escape paragraphs, just like you can’t escape Aunt Florence at the family reunion. When that happens, use bolds to draw eyes to the most important part of the paragraph.
Bolds make it easy for readers to find the main point. Like subheadings, bolds draw eyeballs to them. They make the important text that much more important.
How are you blogging to make reading easier?
I’m fine Facebook.
Really. I’m fine.
OK. I’m lonely.
My friends are all out having great times. I know this because I see them posting things all the time.
Meanwhile, I’m home with my cats, answering a question posed by a text box on a website.
I could be out taking photos of food or my pets. I could be commenting on a TV show, or talking with a friend.
Instead I’m having a life crisis because a text box on a website made me realize how pathetic my life is.
I once socialized with real people. Now I stay at home, comforted by the electronic messages of hundreds of weak connections.
And now, this post becomes a desperate cry from a life of loneliness. A plea for more electronic attention to stave off that loneliness for one more night.
How am I feeling, Facebook? I’m feeling the loneliness of my generation, trapped alone together on the internet.
Do you remember when you turned your cell phone off at night?
I remember holding the power button and turning off my cell phone for years before I went to bed. Then I got an iPhone, and when I turned it off to charge it at night, it turned back on. It’s stayed on, in one form or another, since then.
The danger of being always connected is that you’re always on. There’s no down time. No solitude. Sometimes you’re lonely, but you’re never alone.
I’m not here to live my life for other people. I hope you aren’t either.
To combat always being on, I turned on the Do Not Disturb feature of my phone from 10 pm to 7 am, daily.
- I don’t have to worry about work trying to distract me at the last minute.
- I sleep peacefully knowing that nothing but a true emergency will wake me up.
- I start my day without a plethora of notifications bombarding me the moment I wake up.
It’s a small change, but it been a good way for me to start my year. Less noise. Less notifications. Less distractions.
How are you filtering your notifications in 2013?
The network attracted 105 million monthly users in October 2012 compared to 65.3 million in October 2011, a 60.9% increase.Todd Wasserman for Mashable
Really? I barely saw any updates on Google+ between Christmas and New Years.
We all have bad days.
My cat pees in my bed. I have to work long hours. Things in my house break at the worst time.
Shit happens to all of us. And these days, when it happens, we bitch on our preferred social network.
It’s understandable. We’re a lonely society. We spend time with our devices rather than one another because devices don’t disappoint us.
But when you’re a fountain of endless negativity, even the devices become unbearable.
No one wants to read your rants daily (trust me on this one). No one wants to hear your endless complaints. No one logs into Facebook to read about the pointless drama in your workplace.
When you start obsessively posting about one negative thing in your life, I worry about your health and sanity.
Take a deep breath, put down your iPhone, and take a walk. You’ve got better things to do with your energy than sharing the minor annoyance of your day.
You’ll feel better, and the internet will thank you for saving us one less rant.