Launching The Sarah Connor Project

Who Will Save Us from the 3rd Tribe - The Anti-Social MediaFor a while, I’ve wanted to monetize this blog so I could be a millionaire and live the glamorous life of a professional blogger. However, I wanted to do this not by selling eBooks or covering my site with advertisements. I also didn’t want to be a Mommy blogger, mostly because nobody wants to hear about the trials and tribulations of being a crazy cat Mom.

I wanted to create the ultimate info product that was so good, everyone and their Grandma would need to have it. Unfortunately, some guy at Apple made the iPad and I had to start over from scratch

So, I started Project Sarah Connor.

Project Sarah Connor was started to reinvigorate the 15th tribe of marketers. The 15th tribe combines some of the aspects of the first, second, and third tribes, but amplifies them by a multiple of five to facilitate focused engagement with small audiences. The 15th tribe believes we should resort to any shameless tactic possible to sell anything quickly. Snake Oil is on the high end of what the 15th Tribe sells, right along with tiger blood, rhino horns and knock off Viagra. We only operate online because we’re too cowardly to fight the power ourselves.

However, with the rise of authenticity and personal branding, the 15th tribe is dying out. People want to buy things from people they know with established relationships. Peddling cheap pills to the masses via SPAM just doesn’t cut it anymore.

Today, I’m excited to launch Sarah Connor as The Anti-Social Media Plus.

What is the Anti-Social Media Plus?

The Anti-Social Media Plus is your chance to connect and learn from me at your own, slow pace that won’t keep up with modern technology. If you feel like you’re behind the times, when you’re done, you’ll still be behind the times. I’ll probably have released The Anti-Social Media Plus More by then.

You can also use The Anti-Social Media Plus to connect with other people who want to pay to send me an e-mail. Sometimes you’ll hear directly from me, or other Anti-Social Media experts like my cat Chibi, but you’ll be able to learn from the wisdom of the crowd. And this crowd is much better than the one on Quora or LinkedIn because they are paying to share their knowledge and only getting recognized by a small community of professionals with too much money to spend.

Basically, think of it like the richest, smartest blogging community, with a prescribed course to learn about social media and become the best marketer ever without having any practical experience.

What does The Anti-Social Media Plus cost?

The Anti-Social Media will be totally unaffordable, but you can fool yourself into thinking it’s more affordable by sharing it with friends and making them pay with you.  Maybe if you get enough people, like a Groupon, it will be more affordable. But then you’ll have to share all that delicious knowledge and insight with other people who you’ll be competing directly against.

It’s your call, but I’d just avoid sharing because The Anti-Social Media Plus is your secret weapon to destroy the competition.

Why Should I Join the Anti-Social Media Plus?

Because you’re a loser who doesn’t want to learn skills from real people. Instead, you would rather learn at home from a computer and are too lazy to use Google.

And because its more awesome than anything ever put out on the internet for sale. It outranks the money printing machine and seeds for trees that grows only solid gold bars.

Who is The Anti-Social Media Plus for?

The Anti-Social Media Plus is for marketers, or PR professionals, or really anyone. Anyone who wants to give me oodles of cash can sign up. I don’t care where the money is from as long as you’re willing to pay me.

What if I don’t learn anything?

Then you’re an idiot and I’m going to keep your money anyways until I have enough of it pooled to make a swimming pool where I can swim in all the money I’ve earned.

OK, so when is this launching?

Whenever I damn well feel like it should launch. But soon. I need more oodles of cash derived from your inability to learn or send e-mails to people.

What else do you want to know about The Anti-Social Media Plus? Do you have questions? How much are you willing to fork over?  I hope you’re as excited as we are. My cat has been waiting for a chance to be a community manager, and she can’t wait to show me how she can toy with users.


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26 Responses to “Launching The Sarah Connor Project”

  1. Gini Dietrich April 12, 2011 at 11:39 am #

    ARGH! Let me reach around and pull that knife out of my back!

    OK. Better.

    You know I love you and I love your writing. I am with you in believing there is a lot wrong with what goes on in the web, especially in social.

    There also is a lot wrong with what goes in the PR industry, one that I’ve been part of for a very long time. It’s upside down right now and NO ONE is teaching professionals how to stay ahead of the curve. Who knows if Spin Sucks Pro will succeed? I certainly hope it does and have some pretty aggressive goals to be certain we’re helping the industry.

    I know I can count on you to make sure we’re not spreading evil and that I don’t get too big for my britches.

    • Claire Wagner April 12, 2011 at 3:18 pm #

      Gini, I love that you show up here and have something useful to say even when you might have the very slightest suspicion that there’s a target on your forehead. Thanks for adding to the discussion. I’m not a project member but I read your blog almost every day and consider it a valuable resource.

      • Gini Dietrich April 12, 2011 at 3:20 pm #

        Thank you, Claire!

      • Jay April 12, 2011 at 7:31 pm #

        See - some people call me evil and controversial. I say I force people to prove their value and niceness. :)

    • Bill Dorman April 12, 2011 at 4:37 pm #

      See, you have those keywords and analytics to pop up anytime there is a hint of danger; that Gini, she’s the sharp one………….:)

    • Jay April 12, 2011 at 7:27 pm #

      Isn’t all PR evil? ;)

      Seriously though - I have NO IDEA what is actually in Spin Sucks Pro, and although PR is part of my job, it’s not one of my favored parts. I’m probably a person who would learn something if not a lot.

      I’m just too snarky and unable to trust anything for my own good.

      • Gini Dietrich April 12, 2011 at 7:35 pm #

        I will have you know that the project is aptly named after my 100 pound Weimaraner, Jack Bauer. While he can’t puke on command, he can play dead.

        • Jay April 13, 2011 at 9:37 am #

          Does Jack Bauer have a title at your blog? Because Chibi is Chief Hatred Officer and Vice President of Community Management.

          This is how work gets done around here.

  2. Danny Brown April 12, 2011 at 12:26 pm #

    The way I look at premium options is this - if the businessperson (or team) that’s running them has real experience in that niche; has shown success; and offers real value, then is it any different from paying a consultant or agency from helping you improve your business?

    Yes, there are no doubt shitty ones out there that use names to attract numbers (then have very vapid ideas behind the wall). But there are others that I would pay for, because I know the person/people behind them and that they hate the other types of snake oil membership sites as much as many others do.

    Project Jack Bauer (the reference for this post) deserves to succeed. Not because Gini’s my friend, but because she is everything most of these other membership sites aren’t. And that’s always a plus in my book.

    Now about that email from Chibi…

    • Gini Dietrich April 12, 2011 at 3:20 pm #

      Where should I send the check? The house this time?

      • Jay April 12, 2011 at 7:00 pm #

        Send it courtesy of me. I’ll make sure it gets to him, eventually.

    • Jay April 12, 2011 at 6:55 pm #

      You want an e-mail from Chibi? I’ll see what I can do.

  3. Rico Mossesgeld April 12, 2011 at 1:08 pm #

    I welcome the opportunity to become your cat’s yarn. I’ve never been strung out by a social media expert!

    • Jay April 12, 2011 at 6:58 pm #

      I’ll see what she can do.

  4. Cheryl Williams April 12, 2011 at 3:13 pm #

    Can’t wait! Will it be subscription based or Pay Per View…?? ;-)

    • Jay April 12, 2011 at 6:58 pm #


  5. Claire Wagner April 12, 2011 at 3:15 pm #

    I love that your cat is named Chibi, but mostly I love that I know what a Chibi is even though I am old. It’s cuz my daughter draws them. Very well, I might add.

    I am a former Third Tribe member. I joined when I was a baby blogger. I left when I realized that I could never make sense of the popular discussion threads — each was like a labyrinth to me — and since I’m not blogging for money (yet), I didn’t need a lot of the advice. But I did get connected with some very cool people with whom I am still doing business and sharing info. So I can see both sides. I do feel (quite sincerely) that you are just looking out for all of us. Fair warning.

    • Jay April 12, 2011 at 6:59 pm #

      When I was a young Anti-Social media blogger (read, 12 months ago), someone tried to get me to join Third Tribe. And then I saw the price.

      I decided I really wanted to continue eating and drinking instead.

  6. Morgan April 12, 2011 at 3:25 pm #

    I’m with Danny in saying that if it’s premium content by someone who has a proven track record, then I’m willing to pay for it. I would actually learn online than in a standard class room, these days. Not because I’m lazy, but because there’s an abundance of knowledge and while i may have to sort through a bunch of bullshit first, there are those few gems that teach me a lot.

    It’s just that…so many people can troll out crap because so many people are paying for it. :/ Maybe we should create a course about how NOT to get scammed. Hah.

    • Danny Brown April 12, 2011 at 3:45 pm #

      Sign me up for that one - I’ll give you my Paypal details! :)

      • Morgan April 13, 2011 at 12:48 pm #

        Send me your PayPal details for $97 and I promise I’ll get you the course ASAP.

        Warning: product may only contains a PDF that reads: “COMMON SENSE”.

        100% money back guarantee!

        Small print: No refunds.


    • Jay April 12, 2011 at 7:09 pm #

      Yeah, I wish common sense was still enough for most of us.

  7. Michael LaRocca April 16, 2011 at 2:40 am #

    You need to be terminated.

    • Jay April 17, 2011 at 10:00 pm #

      No thanks.

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