I hate to say it, but it’s true. Social Media, whether it’s your hip new Twitter account, your Facebook fan page, or your sweet Foursquare Check in deal, isn’t going to save your business.
Here’s the stickler.
Social media takes work. Real work. It’s not something that just happens because you put yourself on whatever network you’ve just heard about. You have to put out consistently good information that people want to read. You have to be constantly searching for new sources of inspiration for tweets and blog posts. You need to respond to all the whiny customers who love or hate you. You have to want to make it all work, even when your brain is tired and your kid is crying and you haven’t really slept in two weeks.
For most of us, we don’t get paid to take time out of our lives to use these tools. We take another valuable minute where we could be working or relaxing to see what’s happening and what people are saying about us.
Your time is valuable. You could be spending that time perfecting a recipe, fixing the flaws in your product, or maybe just taking a breather from the chaos. Spending another minute trying to generate buzz about something that isn’t there isn’t going to help.
Focus on the fundamentals. Is your product or service awesome? If not, why? Can you make it more awesome? Once your basics are perfected, then move to social media. Social media won’t help if your service is crappy. People will just tell the whole internet it’s crappy. And you don’t want the whole internet thinking poorly of you, do you?
Think of your business as a ladder. Your basics, such as making consistent profits, are the first few rungs you cover. Once you can climb those first rungs blindfolded, then you can move to making a social media presence.
Start too soon though, and you might just fall off the ladder to a horrific and painful death.
Anti-Social Media