Content Creation Burnout

How much do you blog a week?   How many times do you tweet or update Facebook in a day?

On an average week, I author 5 posts for this blog, as well as 10-30 tweets, and one or two Facebook status updates. This is just the stuff I do for fun, it doesn’t include anything I might create for work or the organizations I volunteer with.

Keeping up a schedule like that makes it easy for anyone to burn out.  We’re not meant to be content creating machines.  Masterpieces take time, they don’t just spring into your head when you are furiously typing out tomorrow’s blog post at midnight. 

Your creative ability sucks when you have no passion. I don’t care if you’re telling a funny story or writing a how to post.  It’s going to suck if your batteries are drained and you’d rather be doing anything other than creating.

We all have families, friends, and jobs that draw our attention.  Few of us are lucky enough to be paid to blog or create online in any sort of capacity, let alone to make a living off of it.  The only thing holding us to our blogs and social media is ourselves.

It’s ok to take some time away from it all.  Do what you need to do.  Don’t apologize when you come back.  Just get back to being amazing.  Your audience doesn’t want apologies, they just want amazing stuff.  The quality of your content will prove that your break was worth it.

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