8 Predictions About Social Media in 2012

2012 Social Media Predictions - The Anti-Social MediaHappy 2012! It’s a new year for marketers to mine more data from our user profiles on social networks. More hyper-targeted ads! How exciting!

Because the internet is fueled on rumors and nonsense, here’s what will happen in 2012. If it doesn’t happen, well it will all be ok. I think.

  • Facebook will change once more, and everyone will hate it. - We all know it will change, and it will suck balls.
  • Twitter will get even worse - Monetizing Twitter will take over idea to allow users to share meaningful messages. Twitter will become filled with crappy more 140 character ads, spambots, and insightful hashtags like #mydickinthreewords. Twitter will only hang on because the mass media will give it more hype than it deserves.
  • Nobody except job seekers and self-absorbed, so-called assholes experts will care about LinkedIn. Oh, and Betty from HR will like it as well. But it’s her job to care about LinkedIn.
  • Google+ will either make it or fail miserably - Time to put up or shut up Google.
  • Quora will go away -  Seriously, it’s still here?
  • There will be at least 20 new social networks that claim to be “Facebook Killers” - No one sane will use them besides Linux users and Android elitists.
  • The entire internet will be absorbed in baseless iPhone rumors - Because our entire existence and worth as a human is based solely on successfully predicting a mobile phone we’ll use for a year until the next one comes out.
  • There will be at least one viral cat video - Wait. There will be hundreds. And they will be the best ones ever.

Honestly, most of that is just expansions of what happened in 2011, but who am I kidding? It’s not like someone will be clever enough to make a successfully monetized social network without a newsfeed and a slew of advertising. That’s just too creative.

So here’s to 2012.  May my Facebook newsfeed be ever filled with sponsored stories!

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23 Responses to “8 Predictions About Social Media in 2012”

  1. Neil January 2, 2012 at 8:20 am #

    I’ll be glad when we are all done with Social Networks. I want to have meaningful relationships with human beings again.

    Great blog, always read it, this is my first comment :D

    • Jay January 2, 2012 at 2:07 pm #

      As long as we have friends offline, there will always be social networks.

      • Robert January 6, 2012 at 3:54 pm #

        Even if the profiles are just a bunch of “Tiffanys”? (a fake profile with nothing but geeky photos of anime characters and visceral fantasy kings and queens with stary night back grounds and halos around their heads)

  2. Rand January 2, 2012 at 10:00 am #

    There is absolutely no relationship between my being diagnosed with a certain disease in October and the sudden appearance of ads for “Burial Insurance” on my FB page and in my Spam folder…

    • Jay January 2, 2012 at 2:08 pm #

      The ads are just there to be helpful!

  3. Rogier Noort January 2, 2012 at 10:53 am #

    I’m afraid that your “predictions” (appologies for the airquote) may come true.

    Isn’t it an idea that with your insides.., and attitude towards the current prevailing social networks.., you start (i.e. build) the social network you want?
    Why not.., your vision is.., well.., clear.., and I’m sure others share it (I would join, that’s one).

    How about a donation, or subsription based network… Something like Diaspora must stand a change.., don’t you think?

    • Jay January 2, 2012 at 2:09 pm #

      People are too adjusted to getting things for free that they will never pay for a social network. You don’t pay to have friends.

  4. Camilo Olea January 2, 2012 at 10:53 am #

    Agree on Quora, and I predict that Pinterest will run a similar course. Happy New Year!

    • Christine Seib January 2, 2012 at 1:24 pm #

      I used Quora just to see what the big deal was and abandoned it almost immediately. I have continued to use Pinterest because I actually like it and think it is useful. There’s no comparison.

      • Camilo Olea January 2, 2012 at 1:55 pm #

        Oh, I think theres at least one… the over hype. :)

        Anway, if you find it useful, good for you. No, really.

      • Jay January 2, 2012 at 2:10 pm #

        I continue to pin things I hate to my Things I Hate board. It’s very cathartic.

    • Jay January 2, 2012 at 2:09 pm #

      I dunno about Pinterest yet. It could last until 2013. Or 2023.

  5. Robert Samuel January 2, 2012 at 8:17 pm #

    Great predictions. I think the one about LinkedIn has already come to fruition though.

    • Jay January 2, 2012 at 8:42 pm #

      Good point, but it’s not going to change in 2012.

  6. Geoff Merritt January 3, 2012 at 12:45 am #

    Never heard of Quora…. but don’t bother to explain as if your predictions are true there is no reason to know

  7. Jamie G January 4, 2012 at 12:48 pm #

    Can I predict that Microsoft will integrate some sort of social media in to Windows 8 which will be available on your desktop and replace Facebook as the number 1 social media network… you heard it here first folks.. Although maybe this will happen a little later, maybe I’ll post this again end of 2012 for 2013.

  8. Bill Dorman January 4, 2012 at 3:39 pm #

    Best predictions (and most realistic) I’ve seen so far. #Mydickinthreewords….classic.


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