How Much Time Does It Take to Write A Tweet?

The Perfect Tweet - The Anti-Social MediaSocial media marketers often claim one of the benefits of social media is that it is up to the minute and instantaneous, but is it really?

When we write tweets, compose Facebook updates, or post videos, we can revise and edit them endlessly. I may have started writing this blog post a month ago, or maybe I cranked it out an hour before I posted it. It will never be clear to anyone but me what went into this blog post. (Hint: not much)

Lately, I’ve been paying close attention to exactly what time I’m spending as I write and revise tweets, blog posts, and updates. It surprises me how many times I go back to change a word, a phase, or just completely delete  and start over. It’s hard to keep up a brand and identity with out revision and rethinking. It takes years of talents and practice to be able to perform an identity, and a written one at that, perfectly.

How much time do you take to write tweets? Do you slave over your updates? Or do you just write them and post them as soon as you’re done typing? Am I the only one playing this crazy game of revision?

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9 Responses to “How Much Time Does It Take to Write A Tweet?”

  1. Christine Seib August 10, 2011 at 11:27 am #

    I don’t get too crazy over it, otherwise it amounts to staged spontaneity, which is no fun for anyone. If the update is from my phone, it is check a pain to edit that I don’t think about it too much. I’m probably just tweeting to report what I’ve overheard or where I’m checking in, so it’s hardly an intellectual effort to begin with. Caring what you say is good. Agonizing over it is maybe taking it all too seriously.

    • Christine Seib August 10, 2011 at 3:52 pm #

      See? I don’t even proofread my blog comments.

  2. Camilo Olea August 10, 2011 at 3:21 pm #

    Dude, don’t worry. Everyone is crazy.

    Having said that, yep, I do take my time when writing updates for Twitter and Facebook. Specially because of the character limits, but I also try to make them “high-impact” or whatever.

  3. The Fashionable Traveler August 10, 2011 at 4:23 pm #

    No, you are not the only one. Lately, I’ve been annoyed with the side of my personality that obsesses over minute details. The stereotypical double-edged sword

  4. Karen August 10, 2011 at 6:36 pm #

    Depends on the client and the client’s “voice.” I probably spend more time making the voice fit then worrying about grammar or whatever. And yes, I usually type right into the box, make a couple of edits there, and then hit send. But I think I’m one of the few who does.

  5. Sydney @ Social Dynamics August 10, 2011 at 7:05 pm #

    It depends if it’s permanent content, then I have to stew a little bit of time to get my thoughts right. But if it concerns a timely topic, then I type in what pops in my head and then do a mental double check before pressing the post button.

  6. Gini Dietrich August 10, 2011 at 8:55 pm #

    Um. You’re the only one.

    • Jay August 11, 2011 at 7:01 am #

      I knew it.

  7. Niall Harbison August 14, 2011 at 5:49 pm #

    If you are a big brand or a business you will probably have to think about them or even run them past legal but if you are just using social media personally I don’t think you should put a whole lot of thought in to it/. Don’t just go sharing any old rubbish but at the same time don’t overthink stuff