Tweeting Won’t Get You a Job

Twitter Jobs - The Anti-Social Media

There’s a myth that all it takes to get a social media job is an overinflated Klout score and the ability to use “the Twitter.”


The ancient order of rockstar social media ninja gurus will probably never let us live that down. Jerks.

Maybe that worked in 2008 when people we’re easily distracted by all the shiny widgets, but these days a robust social media presence doesn’t demonstrate much if you’re not able to tie that social media presence into a business goal. The CEOs and business leaders I know look at social media as a strategic tool to effectively communicate and advance their business goals.

In other words, they look at social media and they suck the fun out of it.

They don’t care that it’s fun. They don’t  care about #tigerblood. They care about making more money and growing their business. It’s that simple.

Sure, you can use Twitter to build your thought leadership, but rarely do you get by on thought leadership alone. At the end of the day, you need to have the connections, talent, and skills to make a noticeable positive difference in the business.

So stop tweeting for the fun of it. Make connections with the people who can get your lazy tweeting butt a job.  Work with a local volunteer organization or non-profit to enhance their goals through social media.

And for the love of all that’s holy: nobody cares about your lame Klout score. Get over your dumb, meaningless number.

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9 Responses to “Tweeting Won’t Get You a Job”

  1. Anthony_Rodriguez November 15, 2011 at 9:16 am #

    Thank You! Klout is one the dumbest things that has ever been put out into the world.

    • Jay November 15, 2011 at 9:45 am #

      I dunno. I once drank Crystal Pepsi….

  2. Camilo Olea November 15, 2011 at 11:31 am #

    Not long ago, I got a comment from a coworker, when she saw how I manage my Social Media accounts daily. “You take the fun out of it”. So I guess that was a compliment, huh?

    Also: Yes, Klout is basically useless. (Other than serving for getting free stuff if you are an “influencer”, that is.)

    • Jay November 15, 2011 at 3:06 pm #

      It was totally a compliment. She’s jealous of your ability to make money on Facebook.

  3. Keith Korneluk November 15, 2011 at 1:51 pm #

    Klout is terrible. I could Twitter out the fact that New Coke needs to make a comeback. It would automatically become a topic I’m influential about. Also, I’ve never had a client say “well, I see your Klout score is 52…”

    • Jay November 15, 2011 at 3:11 pm #

      I was influential about ice cream for a week. That was the best ting to be influential about.

  4. Gareth Jones November 16, 2011 at 6:01 am #

    Klout is pants. #fact

    But I take issue with your statement stop tweeting for fun! Wtf?! Twitter was/is built on personal, on informal, on fun. It’s what has delivered the potential ROI that so many corporate shirts are wetting their knickers over. If twitter was devised by suits it would have been a big #fail. If people stop tweeting for fun, watch your value plummet!

    More fun = more engagement = more conversation = more value!

    • Paper Bag Writer December 9, 2011 at 12:03 am #

      Enough with the acronyms already. OMG WTF is ROI?

      There’s only one that applies to society because of “social” media and the Internet in general:


      Then again, I would also like to tell anyone who willingly (and enjoyably) uses the Internet to STFU with the LOL and LMFAO and go get a L-I-F-E.

  5. Deb Ng November 21, 2011 at 9:42 am #

    Crap. And I only took my current job to Tweet and raise my Klout score.

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