Imagine: You’ve just written what you consider to be your best blog post. It’s funny. It’s poignant. It even teaches something at the end. You hit publish, and wait for the comments to arrive.
Then nothing happens.
No comments. No retweets. No online reaction whatsoever. It’s like you dropped the atomic bomb and it evaporated before it hit the ground. What happened?
As bloggers, we live for feedback. We constantly want people to read what we write, spread the word and add their opinions. If we weren’t selfish, egotistical narcissists, we’d stick to writing books and journals without the capacity for immediate feedback.
Here are five things I do to get comments on what I publish online:
- See if anyone read the post - You should be using an analytics tool like Google Analytics to begin with just to see how much traffic you’re getting. Set it up, and see if anyone is reading. If no one reads your posts or watches your videos, there’s no way you’re going to get any comments. Get off you’re lazy butt and start shamelessly promoting your posts.
- Don’t Have All the Answers - If you are too thorough and too knowledgeable, people won’t want to comment. No one wants to come across as dumb. They also want to be able to contribute. Leave room for people to fill in details or their experiences.
- Ask for comments - A lot of people don’t know when to say something. For every one person who will jump in and say something without a second thought, there are at least two more who aren’t sure if it’s ok to go ahead and speak up. End the post with a call for people to respond with their own stories and ideas. Your readers will then feel free to dive right in.
- Be Bold - Most people don’t write just to say “Great Post!” They want to either add information, relate a story, or disagree. Getting people to say I disagree is a great way to stimulate conversation and get people thinking about opposing ideas. If you don’t say something that gets someone angry, you aren’t trying hard enough.
- Reply to the comments you get - Get a comment? Great. Now reply to it. Even if your reply just says “Thank you,” your readers will appreciate knowing you actually took the time to read what they wrote. Chances are they’ll come back for more.
I know there are more ways to get people talking. What do you do to get people commenting on your blog posts? (See, I even took my own advice there!)
Comments are Bonus Points
by The Anti-Social Media on October 28, 2010 in blogging, comments
Last week my friend Greg Ng and I were having a discussion on Twitter about whether bloggers need to allow comments on their blog. Greg was frustrated because he wanted to comment on a piece by Seth Godin, and there was no immediate way to react to Godin’s piece. Greg thought there needs to be some method of getting in touch with the original author or an article, as that’s part of how modern marketing works.
I’m not Seth Godin. I don’t have a crazy fan base of linchpins. I’d probably die under the traffic his blog gets in one day. But still, I can understand why he runs his blog the way he does.
Comments are not a necessary part of a blog. Comments are bonus points. They’re nice, and most audiences are great and will add to a discussion.
Still, some commentators will take away from the conversation. We call them trolls. They want their own internet fame and glory. They are willing to build their own reputation by tearing you down. And if you’re a popular blogger who gets a good number of comments, then they will appear in droves.
Really, do you want your extra credit to be so bad it takes away from the actual work?
Bonus points only work if the audience lets them work well. Great articles and blog content will last beyond the content of the comments. Having comments just for the sake of being modern and interactive does not make your blog have any better conversation.
I don’t have time to deal with haters. I doubt Seth Godin does either. I also don’t have time to react to 1,000 comments. Comment moderation and fan interaction take time, which is your most valuable resource online.
Are your bonus points worth that time?